About August Co.
August Co. is born of mountains, makers, and moments of change.
Rooted in the Trans-Himalayan wilds, we work with artisan-led and artisan-fed ecosystems that stretch across Ladakh, Spiti, Kinnaur, and Uttarakhand. Here, creation follows the rhythm of seasons, not speed. Hands shape what the land allows. Craft carries memory.
Inspired by August, the month that lingers between abundance and austerity, we honor transition as a place of beauty. Neither beginning nor end, August is a threshold. It is this in-between state that defines our work: where tradition meets the present, where nature and nurture coexist, and where mindful creation finds quiet strength.
Our Vision
We envision a world where craft is not rushed, makers are not invisible, and everyday objects hold meaning beyond use.
August Co. exists to bridge ancestral Himalayan craftsmanship with contemporary living, ensuring these traditions endure with dignity, relevance, and economic resilience. We believe transition is not something to resist, but something to revere: a space where renewal takes shape.
Through thoughtfully curated lifestyle essentials, we seek to reconnect people to land, seasonality, and the human stories woven into what they choose to live with.
Our Ethos
Craft as Continuity
Every creation we offer is rooted in generational knowledge, skills passed through hands shaped by earth, wind, and time. Craft is not a trend; it is an inheritance.
Dignity of the Maker
We honor artisans as creators and cultural stewards. Their labor is not anonymous, and their work is valued for both its skill and its soul.
Team
Priyanka Chaudhery
Founder, August Co.
August Co. emerges from her instinct for building across worlds. With a career spanning banking, real estate, and logistics, she brings a non-linear, self-directed approach shaped by curiosity and a refusal to follow the expected path. Time spent across finance and industry sharpened this instinct, later finding expression in a deep engagement with craft, provenance, and the idea of a considered home.
Trained in business and economics, and continuously engaged with sustainability, equity, and culture, she builds with intent, bringing together disciplines, ideas, and people into a distinct and coherent whole. What takes shape through August Co. reflects this sensibility, where heritage and contemporary living meet in quiet balance, for those who believe the things they live with should carry meaning.
Yashika Singla
Head of Creative Strategy and Growth, August Co.
At August Co., she leads the development of ideas from concept to execution, bringing together brand, business, and growth.
An architect and urban strategist with over 20 years of cross-sector and diverse entrepreneurial experience, she brings rigour, range, and depth to the building of ideas and systems at August Co. Her work focuses on defining, structuring, and realising ideas into globally informed, viable and scalable ventures. She brings together strategic clarity and execution, shaping how ideas are conceived, tested, and brought to life, with a strong grounding in feasibility, scale, and sustainability.
Seasonal Wisdom
Nature sets the pace. From pashmina spun in winter to plant dyes drawn from fleeting alpine blooms, our pieces reflect the cycles that sustain life.
Mindful Creation
We believe in fewer things, made slowly, chosen intentionally, and kept for years. Every object carries purpose, patience, and presence.
Quiet Strength
Our aesthetic favors restraint over excess, depth over decoration, and meaning over noise. Luxury, to us, is calm, rooted, and enduring.
An Invitation
Pause at the seasonal hinge.
Choose with intention.
Carry the mountains with you.
August Co. is an invitation to live with objects that honor where they come from, who makes them, and the transitions that shape us all.